Founded in 2010 by Amy Morrison, Pregnant Chicken has become a trusted resource for millions of expecting and new parents who want honest, humor-filled guidance without the fear-mongering or patronizing advice found elsewhere.
Why Pregnant Chicken Exists
I started Pregnant Chicken in 2006 while pregnant with my first son. After countless frustrating Google searches, I found myself wading through pregnancy sites that were either overly complicated, condescending, or just plain scary. They'd tell me what not to do without explaining why—leaving me anxious and overwhelmed instead of empowered.
As a former creative director at a Toronto ad agency, I knew there had to be a better way. I set out to create something clean, easy to understand, and—most importantly—realistic. Something that would help people feel excited about becoming parents instead of terrified.
What started as a side project in winter 2010 quickly grew into a leading resource that now serves millions of expecting parents every year.
Our Mission
Pregnant Chicken helps you navigate pregnancy and new parenthood with humor, honesty, and zero judgment. We feature:
- Medical advice from doctors and healthcare professionals
- Real stories from parents in the trenches
- Evidence-based information explained in plain English
- Tips and recommendations we've personally tested
- The "why" behind every recommendation
Our goal? To help you feel empowered, informed, and genuinely excited about this wild ride into parenthood.
Meet Amy Morrison, Founder
I'm a mom of two boys and just as committed to empowering new parents as the day I launched this site. With over 20 years of experience in advertising and graphic design, I understand what makes content truly helpful versus just noise. Every article, guide, and recommendation on Pregnant Chicken reflects my commitment to keeping pregnancy "sunny side up."
Who Reads Pregnant Chicken
Our community is made up of college-educated women (and their partners!) ages 25-35, primarily in the United States. We reach:
- 50,000 page views monthly
- 13 million social media impressions monthly
- 30,000 newsletter subscribers who trust us in their inboxes
Recognition & Press
Our work has been featured in:
- Washington Post – "She was pregnant and terribly itchy. Something was going very wrong."
- Huffington Post – Featured coverage
- Scary Mommy – Featured coverage
- Very Well Family – "18 Top Mom Blogs That Keep It Real About Motherhood"
- Medical News Today – "Six of the best pregnancy blogs for parents-to-be" (Amy's site praised as "the wittiest, most comically written pregnancy blog")
- Healthline – "Best Pregnancy Blogs of the Year"
- Red Tricycle – "Top Baby, Pregnancy & Parenting Blogs to Follow Now"
- Buzzfeed – "23 Incredibly Helpful Diagrams for Moms-To-Be"
- The Birth Hour Podcast – Featured guest sharing birth stories
- Prenatal Yoga Center Podcast – Featured expert on cesarean birth preparation
Our Content Standards
We won't work with brands that don't adhere to safety guidelines, fall into categories we're not qualified to discuss, or prey on the fears of new parents. Every sponsored partnership is vetted to ensure it provides genuine value to our readers.
All our content is:
- Medically reviewed or sourced from credible experts
- Updated regularly to reflect current guidelines
- Written in a friendly, accessible tone
- Based on real experience and thorough research
Working With Brands
We've partnered with leading parenting brands including Babylist, Kinsa, weeSpring, and LectroFan to create authentic, effective content that serves our readers first.
What clients say:
"Pregnant Chicken has been one of the best for driving real traffic that converts." – Natalie Gordon, Babylist
"Our brilliant decision to work with Pregnant Chicken has led to the single best ROI from any campaign we've pursued!" – Nita Nehru, Kinsa
Our Values
Honesty over hype. We try to be as frank and honest as possible, including the good, the messy, and the hilariously unexpected.
Empowerment over fear. Pregnancy can be overwhelming, but it doesn't have to be terrifying.
Humor helps. Because sometimes you just need to laugh at the absurdity of it all.
Evidence-based advice. We back up our recommendations with medical expertise and real science.
Ready to navigate pregnancy with confidence (and a sense of humor)? Subscribe to our newsletter for weekly tips, honest advice, and the kind of support you'd get from your most trusted friend—who also happens to know what she's talking about.
For more information about our media kit and sponsorship packages
If you’d like to work with us, feel free to download our media kit to see how we can work together. Feel free to reach out to us if you have any questions. Please include your budget and timing to help us serve you better.