Best Baby Registries
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Best Baby Registries

By Emily Ramirez
baby nap towels

Unless you’re one of those people who makes AND remembers to bring grocery lists, creating the perfect baby registry can feel overwhelming. Not only do you have to decide on where to set your registry up, you need to work out what to put on it, which, if you’re anything like me and my collection of 83, unworn, newborn-sized onesies, isn’t necessarily intuitive.

If trying to set up the best baby registry is making you sweat the stinky sweat, don’t panic. Depending on your shopping style, you can blissfully wander the aisles of a big box store, or do the whole damn thing from home. In no pants. To help you decide what baby registry is right for you, we’ve gone DEEP into the world of registries and picked eight options that stand out, all for different reasons.

Here’s our list of the best baby registries out there.

Box Stores

There’s something to be said about being able to see and touch what you’re considering. Box stores are also a bonus for those with less tech-savvy family members who get overwhelmed at the thought of using a computer for anything other than playing Solitaire.

Baby registry target


Do I really need to hype Target? Assuming you’re as smitten with the Bullseye as I am, I’ll skip straight to the nitty gritty.

  • Free to use
  • Universal, meaning you can add items from any site onto this registry
  • Free shipping on orders over $35
  • Returns accepted up to 1 year after due date, but need to meet return policy standards
  • One-time, 15% off completion coupon. Needs to be used 8 weeks before due date
  • Welcome gift worth $100, comes with coupons and samples
  • Optional checklist to help get you started if you have no idea what you might need
  • Has an app
  • You can add stuff for yourself, too. Think: comfy jams forafterwards, a fancy water bottle to help keep you hydrated during those marathon nursing sessions, that snazzy pair of ankle booties you’ve been eyeing (BECAUSE PREGNANCY MADE YOUR FEET GROW DON’T @ ME)

Create a registry at Target >

Best Baby Registries. BuyBuyBaby


Nationwide and specializing in all things baby gear, this is a great spot if you’re a visual person who needs to see/touch/snuggle something before you buy. Nice to be able to ask questions in person, and have someone walk you through how something works (like folding a stroller, or putting together a pack n’ play).

  • Free to use
  • Not universal, meaning you can’t add things from other sites to this registry
  • Free standard shipping on purchases over $39 (extra charges apply for expedited shipping/large or heavy items)
  • Returns accepted up to 1 year, but restrictions apply so check the full deets before trying to bring something back
  • 15% off registry completion coupon
  • Has a price match guarantee, so you can rest assured that you really did get the best deal on the travel system that costs more than your first car
  • Free goodie bag with coupons and samples
  • Has checklist as well as quick pick bundles to make registering simple
  • Has an app
  • If you have a friend who registered at buybuyBaby, and you dig their style, you can go all Single White Female on them and copy their registry – no judgment from us

Create a registry at buybuy Baby >

Best Baby Registries. Ikea


Nationwide, great for furniture, baby proofing stuff, bedding, also $1 cinnamon rolls, HOLLA!

  • Free to use, once you sign up to be an IKEA Family Member
  • Not universal
  • Online, as well as in-store availability so you can really get a feel for what you’re registering for
  • Has an app
  • Shipping varies between $9-$59, but includes the furniture being delivered to the room it’s destined for, rather than just your porch
  • Returns accepted up to one year after purchase, which is great, but as always you need to mind the fine print
  • No free gifts, no completion coupon, no registry checklist
  • Childcare for older kids, $1 cinnamon rolls, soft serve ice cream, and meatballs. It’s like a freaking carnival for millennials up in there

Create a registry at Ikea >

Best Baby Registries. Pottery Barn

Pottery Barn Kids

Way more than just the gorgeous convertible cribs and dressers they’re known for. They have a surprising collection of car seats, diaper bags, strollers, feeding necessities, and more. Not quite as comprehensive as somewhere like Target or Buy Buy Baby, but still impressive and very thoughtfully done.

  • Free to use
  • Not universal
  • Shipping is based off cost of item, but often has shipping discounts running
  • Returns must be made within 30 days of receiving your order
  • Complimentary nursery design service if you need help pulling it all together
  • Offers a discount for multiples, with 10% off when buying two or more of the same nursery furniture or bedding
  • 20% off completion coupon
  • Has registry checklist
  • No free gifts
  • Has an app

Create a registry at Pottery Barn Kids >

Online Baby Registry Options

Great for those who are on the go, and used to living and functioning in a digital world. One thing to keep in mind with online registries: mind the shipping and return details. Unlike big box stores, these can vary widely.

Best Baby Registries. Babylist


Online registry that allows you to register for anything and everything all in one place. You can go totally traditional and register for things like clothes, furniture and travel systems, or go in the opposite direction and ask for hand-me-downs, home cooked meals, and cash money.

  • Free to use
  • Universal, meaning you can add items from any site onto this registry
  • Shipping is based on where your item is ordered from. If it’s ordered in the Babylist store, it’s free on items over $45, otherwise, shipping is determined by the seller
  • Returns from the Babylist store accepted within 90 days of sale date – need to be unopened. Returns from other vendors are dependent on their policies, but Babylist keeps all this info on your gift reservation page so it’s clear
  • 10% off, one-time use registry completion coupon which can be used up to 6 months after your due date
  • Welcome box filled with coupons and samples, worth $160
  • Has an app
  • Has the option for a personalized checklist, based off a quick quiz
  • Has a blog
  • Can import registries made on other sites, then combine them so they are all hosted by Babylist

Create a registry at Babylist >

Best Baby Registries. Gugu Guru

Gugu Guru

Creates a customized registry based off your personal style, and living situation. Good for people who have no idea where to start, and value both look AND function. Almost guaranteed to set you up so you get asked, “Where did you GET that?!” every time you go out.

  • Has free option, as well as paid concierge version. Think a wedding planner, but for the baby
  • Universal
  • Shipping and returns are based off seller – nothing is sold directly by Gugu Guru
  • Designed to make finding and registering for items that fit your personal style easier
  • Lets you sort items into “must have” and “nice to have” groups, increasing your chances of getting the things you really need (and possibly even scoring that extra AF lamp you slipped on there – thanks to your auntie who still spoils you rotten)
  • Because it’s universal, you can add things from any site, regardless of if it was recommended by Gugu Guru
  • Has a blog
  • No completion coupon or welcome gifts
  • No app

Create a registry at Guru Guru >

Best Baby Registries. Amazon


Are you surprised you can register on Amazon, a site where you can literally order anything from baby bottle nipples to a 12-foot beach ball? It’s a super simple, one-stop shop for pretty much anything and everything on your baby needs list.

  • Free, but extra benefits for Prime members
  • Universal
  • Free shipping on orders over $25, or if buyer is a Prime member
  • Returns accepted up to 90 days after receipt of shipment
  • Has a registry checklist
  • Automatically generated thank you list, with everything you need to know to send a thank you
  • Completion coupon of 10% for non-Prime members, and 15% for Prime members
  • Not currently doing welcome gifts, though they have in the past
  • No app

Create a registry at Amazon >

Setting up the perfect baby registry doesn’t have to be the giant, overwhelming task it used to be. The first step is finding a platform you’re comfortable with, and going from there. Did you find something on here that helped, or did we miss an amazing registry that we should know about? Let us know about it in the comments!

Our next reco: The Secret to Creating a Great Baby Registry

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